'Bleisure' Travel | Wakanow Blog

“Traveling for business or pleasure?” may be a question of the past as more and more millennia lbusiness travelers are involved in taking ‘leisure’ vacations, combining a portion of their business trip. Business and leisure have in the past been considered distinct markets but younger travelers prefer a working trip with many days of fun.

According to Boston Consulting Group (BCG) projection, millennials will account for nearly 50 per cent of travel expenditure by 2020. In addition, millennials emphasized an increased balanced work-life balance relative to their older colleagues according to Amadeus studies.

Bleisure travel blends corporate and recreational travel into one journey. This new mode of travel has soon become a slogan of travel among millennia and also coincides with older generations. It lets corporates and corporate passengers save time and transform an uncomfortable business trip into a pleasurable stay. Moreover, a bleisure trip may replace a request for a portion of an annual leave.

An employee spending days on a business trip, making it a holiday helps to save money and turn that business trip into a pleasurable stay. Since many younger business travelers prefer to combine the official trips with additional leisure, the essence of the business trip is evolving further.

According to Boston Consulting Group (BCG) projection, millennials will account for nearly 50 per cent of travel expenditure by 2020. In addition, millennials emphasized an increased balanced work-life balance relative to their older colleagues according to Amadeus studies.

These days, corporate individuals love to add a couple of days of fun to a work trip by staying in luxurious hotel or hostel and involved in spa treatments, social nights, touristy sights, city tours and healthy mini-bars to make up for a leisure trip.

It is all about convenience for business travelers, as they are normally constrained with time.