How Our East Africa Business Manager Led the Digitalisation Conversation at Business Talk 2nd Edition
In February, Fifi Rurangwa, Business development Partner East Africa and Rep. of the Congo for Wakanow, took the stage at the Business Talk 2nd Edition in Gabon, joining some of Africa’s most influential voices in digitalisation. The event, held from 9th to 13th February, brought together digital entrepreneurs, industry leaders, and innovators to explore how technology is shaping the future of business on the continent.
As one of the three keynote speakers, known as the Digital Divas, Fifi delivered a powerful message on the impact of digitalisation in business and the opportunities it creates. Representing Wakanow’s presence in East Africa, Rwanda, Uganda, Tanzania, and Kenya, and the Congo, she shared insights on how businesses can embrace digital transformation to drive growth, improve customer experiences, and break barriers in traditional industries.
Fifi spoke about how data-driven insights are shaping smarter business decisions, the importance of adopting digital solutions to scale operations, and why collaboration across sectors is key to sustainable innovation. Her session resonated with entrepreneurs looking to harness technology for business expansion, showing them real-world examples of how digitalisation is reshaping industries—including travel.
For Wakanow, digitalisation is not just a tool; it’s the foundation of how the company is making travel more seamless, accessible, and efficient across Africa. Fifi’s presence at Business Talk 2nd Edition reinforced Wakanow’s leadership in innovation and its commitment to staying ahead in the evolving digital landscape.
As technology continues to redefine business models, conversations like these are crucial in pushing Africa’s digital transformation forward and Wakanow remains at the forefront of this shift.
