It was a harvest of laurels recently when Nigeria’s No1 travel company, Wakanow, carted home double honours at this year’s edition of the prestigious Marketing World Awards held at the Oriental Hotels, Lagos.
The company was specially recognized for its innovative approach to promoting travel and tourism in Africa. The honor is coming on the heels of major accolades and recognition the company had garnered over the course of the year from different bodies. On the other hand, its Chief Marketing Officer, Mrs. Victoria Onwubiko, was individually recognized as one of the three outstanding women in the Nigerian marketing space.
According to the organizers, the award is a recognition of Wakanow’s position as a travel brand of choice in Nigeria where it has consistently showed commitment to providing excellent services and memorable travel experiences for its customers. Every year, the award celebrates top brands and individuals that have delivered superior brand value to the market through exceptional marketing strategies.
Receiving the awards, Mrs. Onwubiko described the awards as demonstration of Wakanow’s unmatched leadership as Nigeria’s foremost travel company.
She praised the exceptional courage of the founders who, despite the cynicism associated with online travel booking at the time, braved the odds to create Nigeria’s first and most admired travel brand.
“Just like other high-profile recognitions we have received this year alone, we are particularly excited by this award for many reasons. First, having taken the bold step to redefine the story of travel in Africa about six years ago, the founders had to deal with the huge skepticism associated with online travel, and quite a huge number of persons faulted the business model. But today, Wakanow has become a reference point in the African travel space.
“We are also happy to see how fast the brand has grown in terms of services portfolio and physical footprints spread across various markets, including the UAE, US, Ghana and UK. We believe this is a testament to the remarkable value we offer to our customers, and more than ever before, we are inspired to exceed their expectations.
Speaking on the company’s expansion drive, Mrs. Onwubiko said arrangements are now in top gear to launch the brand into the larger African market in 2017, with special focus on the East and Southern Africa markets.
Wakanow is Africa’s leading online travel management portal with physical presence in the Nigeria, UAE, UK, US and Ghana. Leveraging heavily on technology and accelerated customer service models, Wakanow is rapidly changing the face of travel in Africa with bespoke solutions.