{"id":2740,"date":"2024-01-30T09:07:34","date_gmt":"2024-01-30T08:07:34","guid":{"rendered":"https:\/\/blog.wakanow.com\/?p=2740"},"modified":"2023-04-14T15:44:25","modified_gmt":"2023-04-14T14:44:25","slug":"4-top-insights-card-expo-africa-2016","status":"publish","type":"post","link":"https:\/\/blog.wakanow.com\/4-top-insights-card-expo-africa-2016\/","title":{"rendered":"4 Top Insights From Card Expo Africa 2016"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-2742 aligncenter\" src=\"https:\/\/blog.wakanow.com\/wp-content\/uploads\/2016\/06\/Obinna-Ekezie-at-Card-Expo-2016-450x281.png\" alt=\"Obinna Ekezie at Card Expo 2016\" width=\"450\" height=\"281\" srcset=\"https:\/\/blog.wakanow.com\/wp-content\/uploads\/2016\/06\/Obinna-Ekezie-at-Card-Expo-2016-450x281.png 450w, https:\/\/blog.wakanow.com\/wp-content\/uploads\/2016\/06\/Obinna-Ekezie-at-Card-Expo-2016-480x299.png 480w, https:\/\/blog.wakanow.com\/wp-content\/uploads\/2016\/06\/Obinna-Ekezie-at-Card-Expo-2016.png 585w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p style=\"text-align: justify;\">Why do people attend conferences?<\/p>\n<p style=\"text-align: justify;\">Is it just to grab the next selfie to post on social media space or simply hobnob with a top business leader? Maybe not exactly.<\/p>\n<p style=\"text-align: justify;\">But one thing is sure: conferences are meant to hand down key takeaways to participants \u2013 either by way of inspiring insights, proven business secrets or just networking with industry leaders. \u00a0Simply put, conferences are platforms for seamless knowledge exchange, experience sharing, mentoring and agenda setting.<\/p>\n<p style=\"text-align: justify;\">Recently, some of the biggest players in the African ecommerce space gathered for the #CardExpo Africa 2016. So, why not grab some ice cold refreshment while I take you through some of the top insights from this summit?<\/p>\n<p style=\"text-align: justify;\">#1. <strong>Tourism is the Next Big Thing<\/strong><\/p>\n<p style=\"text-align: justify;\">It is easier to become successful running a travel company today than floating an oil chain. This shouldn\u2019t come as a surprise.<\/p>\n<p style=\"text-align: justify;\">Now, come to think of it. Global oil glut has turned many oil-rich nations to beggars. The figures are not smiling either for oil firms. Yet, tourism is raking in a whopping 9.8% to the global GDP and has become the biggest employer of labour. \u00a0In 1990, only 17.4 million international tourists came to Africa. But that figure has quadrupled in less than 15 years to 65.3 million. Massive, you\u2018d say.<\/p>\n<p style=\"text-align: justify;\">Elsewhere in South Africa, an entire economy breathes and prospers on tourism. <a href=\"http:\/\/reports.weforum.org\/travel-and-tourism-competitiveness-report-2015\/index-results-the-travel-tourism-competitiveness-index-ranking-2015\/\">Ranked 48<sup>th<\/sup> in the world<\/a>\u00a0and leading the way in Africa, the country is telling the entire continent why the focus must be shifted to building critical infrastructure that foster in-bound tourism and investments.<\/p>\n<p style=\"text-align: justify;\">My take: if you are nursing a start-up idea today, online travel is a key sector you may need to consider. In case you are not sure of how massive your results can be, consider how Wakanow has changed the game in Africa in just eight years.<\/p>\n<p style=\"text-align: justify;\">#2. <strong>Convenience is the New Normal<\/strong><\/p>\n<p style=\"text-align: justify;\">If there is anyone who understands and has succeeded pretty well with this insight, it sure would be the GMD\/CEO of Africa\u2019s leading <a href=\"http:\/\/www.wakanow.com\">online travel portal<\/a> Wakanow, Mr. Obinna Ekezie. Take it or leave it, today\u2019s consumers want business solutions that are convenient. And that is one nut Wakanow has cracked so well.<\/p>\n<p style=\"text-align: justify;\">Customers want to search, choose, buy and pay for a product without having to meet some woman behind the counter. Nobody really has that luxury of time and patience these days. Create responsive platforms. Create convenient payment systems. Think mobile, and reach your customers on the go. After all, mobile penetration is expected to grow 20-fold in Africa within the next five years.<\/p>\n<p style=\"text-align: justify;\">#3. <strong>Customers are not just the king, they need attention<\/strong><\/p>\n<p style=\"text-align: justify;\">Time and again we have been told that customer is king. That is a pretty boring clich\u00e9. Truth is today\u2019s customers just don\u2019t want to be recognized as kings, they want to be pampered with all the attention in the world they possibly can get.<\/p>\n<p style=\"text-align: justify;\">To make it big in today\u2019s ecommerce space, you require a round-the-clock customer management system manned by trained professionals. Train and retrain the staff who interfaces with your customers. Never forget that today it takes just 140 characters or less to ruin your company\u2019s perception. So, customers\u2019 needs and complaints need to be addressed very quickly before they degenerate into social media war. You don\u2019t want that.<\/p>\n<p style=\"text-align: justify;\">#4. <strong>Only the paranoid survive<\/strong><\/p>\n<p style=\"text-align: justify;\">The African ecommerce space is a bloody battlefield. While the old folks in the game are trying to gain a foothold of market share, many new players are emerging by the day \u2013 from the choked aisles of Lagos to the bursting corners of Johannesburg. Yet, many ecommerce start-ups have been swept aside \u2013 and many will still fail.<\/p>\n<p style=\"text-align: justify;\">In today\u2019s ecommerce space, nothing is guaranteed, except a steady disruption in markets. So, never assume you are invincible. Be your own trend-watcher. Follow the fast-changing consumer culture. Keep tab on your competitors. Be conversant with tech culture as it unfolds.<\/p>\n<p style=\"text-align: justify;\">Don\u2019t be told!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do people attend conferences? Is it just to grab the next selfie to post on social media space or simply hobnob with a top&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[783],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Top Insights From Card Expo Africa 2016 | Wakanow Blog<\/title>\n<meta name=\"description\" content=\"The biggest players in the African e-commerce space gathered for the Card Expo Africa 2016.\" \/>\n<meta name=\"robots\" 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